Our Story

We're Ivy & Cole.

We met at uni right here in Hamilton, bonded over bad coffee and big dreams, and somehow never stopped talking. About life. About what we wanted to build. About this crazy idea that clothes could make people feel something real. A few years later, we said "I do" and decided to chase that dream together for good.

We started small.

A market stall. A clothing rack. A few pieces we believed in. We just wanted to create something honest fashion for real people living real lives. Not runway stuff. Not fast fashion you throw away next season. Just good pieces that make you feel like you on your best day.

Hamilton is home.

This is where we fell in love. Where we got married. Where we built this dream from our living room floor. The Waikato is in everything we do, that warmth, that belief in looking after your people. When you shop with us, you're supporting a small local business run by two people who genuinely care.

We design for you.

For the men and women who want to feel confident without making a fuss. Who notice quality. Who believe style should be easy, wearable, and actually feel good.

Every order matters to us. Every piece is chosen with intention. And we're always here if you need anything that's just how we do things.

Thanks for being part of our journey.

— Ivy & Cole, Hamilton